Like many other businesses, do you want to boost your website SEO? Yes, you can achieve this milestone with two methods.
- Guest Posting
- Link Insertion
Guest posting allows you to write articles for other sites within your niche by adding backlinks to your site. This helps you to attract a wide audience toward your business. On the other hand, link insertion involves the addition of links to already existing content of high authority websites. This gives your site an SEO boost without writing a new piece of content.
Now you must be curious about how to apply these strategies. Don’t worry! In this article, you will find a step by step guide about the implementation of these two methods.
Let’s get started!
How Guest Posting Works? (8+ Steps To Follow)
Guest posting involves several steps. Each of them is discussed below which can be beneficial for your business.
1. Identify Your Goal
Before diving into guest posting it’s important to understand your goal.
- Do you want to build backlinks for SEO?
- Are you looking to increase your website traffic?
- Want to promote your product or services?
Having a clear goal helps you to stay focused on your goal and achieve remarkable results in a short time period.
2. Research Relevant Sites
Now, you have a clear picture of what to do next. Look for the websites within your niche. List the websites that already have a high search authority and audience to their website. These well reputed sites redirect the audience to your website.
3. Review Guidelines
There will be particular rules for guest posts on each blog. Word count, formatting, tone, and the kinds of subjects they address are a few examples. Following these rules is essential to being accepted. Make a note of any submission requirements, including email addresses or forms that need to be completed.
4. Pitch Your Idea
Create an engaging pitch to get the editor or blog owner’s attention. Give a short summary of yourself and your area of expertise to start. Next, introduce your suggested topic, elaborating on its applicability and how it responds to the interests or problems of the blog’s readers. Emphasize any prior writing skills or credentials while remaining concise and professional.
5. Write The Post
It’s time to compose the blog or article when your pitch has been approved. Pay particular attention to the blog’s formatting, tone, and length requirements. Use bullet points and subheadings to make the text easy to read, and start with a compelling introduction to draw readers in. Make sure your work is interesting, educational, and offers the reader genuine value.
6. Insert Link Wisely
Naturally include links to your website or other helpful resources in the text. The reader’s experience should be improved by these links, which offer more context or information. Use links cautiously to preserve the article’s quality and coherence rather than stuffing it full of them.
7. Submit Your Post
Once your item has been written and edited, submit it following the blog’s submission criteria. This might include utilizing a particular submission form or sending an email to the blog owner. To make sure your submission is flawless, double-check for any last-minute formatting mistakes.
8. Engage With Readers
Spend some time interacting with readers once your piece has been published. To promote a feeling of community and demonstrate your appreciation for the feedback they provide, reply to their queries and remarks. You may gain more followers as a result of this interaction and become recognized as an authority in your field.
9. Promote The Post
Share the content on your website and social media accounts after it has been published. If at all feasible, tag the blog to entice others to share it as well. By increasing traffic to both the guest post and your website, this marketing might help you reach a wider audience.
How does Link Insertion Work? (7+ Steps To Follow)
1. Identify Target Content
Prioritize finding appropriate keywords and subjects that fit your niche before beginning link insertion. Find material that performs highly for these keywords by using tools like Google Search, Ahrefs, or SEMrush.
Next, look for already published blog entries, articles, or other materials on reliable websites. To find relevant pages, you can use precise queries like “title keyword” or “related URL.” After identifying possible targets, assess the client’s quality. It ought to be thorough, well-written, and pertinent to your connection.
Furthermore, since they show a more engaged readership, pages with high engagement metrics like comments and shares are frequently stronger candidates for insertion.
2. Evaluate The Content
Use tools like Moz or Ahrefs to evaluate the domain authority (DA) after locating possible content. Backlinks from higher authority websites are usually more useful, which can increase the legitimacy of your website.
Additionally, if available, use tools like Google Analytics to examine the page’s estimated traffic. More advantageous link insertion opportunities are typically found on pages with steady traffic.
Making sure the content is relevant to your topic or niche is also very important. The link will be more successful in increasing traffic and enhancing SEO if it is more pertinent to the already published material.
3. Reach Out
Contacting the author or content owner is the next step after you’ve located appropriate content. To show that you’ve done your research, write a warm and customized outreach email that mentions the recipient by name and includes a reference to their piece.
Provide a brief overview of your website and yourself in your message, emphasizing any relevant training or work history that enhances your request. Throughout the communication, keep your tone professional and show them that you value their time by being succinct and direct.
4. Suggest Your Link
Explain in detail why your link is pertinent and helpful to their audience in your outreach. Explain how it enriches their current content with depth or useful information. To help the receiver imagine the insertion, if possible, include particular passages from their piece where your link would come in nicely.
Avoid being overbearing and emphasize that your suggestion is just that. Give them the freedom to decide for themselves without feeling rushed.
5. Provide Link
Provide the precise URL you would like them to insert when recommending your link. For clarity and convenience of access, think about utilizing a shorter URL. To give more context, state in your reply if your link leads to a particular section, item, or article. The recipient gains a better understanding of the significance and pertinence of your link in their content thanks to this instruction.
6. Follow Up
It’s acceptable to follow up a week or two later if you don’t hear back. Since most individuals have hectic schedules, a polite reminder can help them remember your request. Highlight your prior message in brief in your follow-up email. Express your continuous interest in their work and thank them for taking the time to consider your request.
7. Monitor The Link
Make careful of maintaining an eye on the website to make sure your link goes live after the content owner gives their approval to include it. To confirm its existence, use a backlink checking tool.
Additionally, it’s a good idea to maintain a spreadsheet with a record of every successful link insertion, including the URL, date, and contact details. You can use this record to monitor your outreach activities and assess the effectiveness of your link-building over time.
Conclusion
Both guest posting and link insertion are powerful strategies to boost your business’s SEO. The choice of one depends on your business goals and requirements. If you just have a startup of your business and want rapid growth, link insertion will be a good choice for you. As you do not need to create new content just induce your link in the already existing content of a high authority website.
However, for enterprises, it’s more suitable to do guest posting. As they have a high budget bracket they should create new and high-quality content according to their business niche. Then, they will get results that boost website SEO for a long period of time.
